OrangeImpulse
English
Book a discussion
European B2B growth partner

From market opportunity to active sales across Europe

Hands-on market entry, channel development and business development across DACH, the Nordics and the UK. You do not need to build a sales organisation before you know whether the opportunity is real.

Start with a Market Entry Sprint+358 40 572 3129
25+years in international B2B business
13of them as CEO of a Finnish international company
3market regions: DACH, Nordics, UK
4named client references on this page
B2B Market Entry Sprint

Three questions, answered in order

Entering a new market should not begin with months of theoretical research or a large sales investment. The Sprint is a focused commercial launch programme: identify the right opportunities, test the market, and build a practical foundation for growth.

From 4 900 € per market, VAT 0 %

01

Where should we sell?

  • Target market
  • Ideal Customer Profile
  • Priority segments
  • Target companies
  • Relevant decision makers
02

How should we sell?

  • Market-specific positioning
  • Value proposition
  • Outreach messaging
  • Export Sales Toolbox review
  • Sales-material recommendations
03

Does it actually work?

  • Real outbound market testing
  • Initial customer feedback
  • Message optimisation
  • Commercial learnings
  • Recommendations for the next phase
Discuss your target market
Selected references

Companies already selling in new markets

Named companies and the direction each one was taken.

BAUER SOLAR GmbH

Germany → Nordics & UK

Supporting a German premium solar-module manufacturer in developing Nordic and UK sales, partner networks and customer opportunities.

  • Market development
  • Channel and partner development
  • Direct customer development
  • Ongoing commercial execution

eGate

Finland → Europe

Supporting a Finnish construction technology company in expanding across European markets through channel partners, direct customer development and structured market-entry campaigns.

  • International business development
  • Channel development
  • Market entry
  • Customer acquisition

i3D

Finland → Central Europe

Supporting a Finnish SaaS and ConstructionTech company in developing customers, partners and market presence in Central European markets.

  • SaaS market entry
  • Customer acquisition
  • Partner development
  • Sales-process development

KHOY

Finland → DACH, UK & Benelux

B2B market development for a Finnish design furniture brand across European hospitality, co-working, furniture rental and exhibition segments.

  • Market entry
  • Customer acquisition
  • Segment development
  • Commercial messaging
What we do

From choosing the market to closing business in it

Three connected areas. Exhibition and event support is available as part of ongoing commercial work.

Market entry

Choosing where to go

  • Market prioritisation
  • ICP and target accounts
  • Market validation
  • Go-to-market execution
Business development

Opening the relationships

  • Customer development
  • Channel and partner development
  • Fractional export management
  • Commercial negotiations
Sales development

Making the selling repeatable

  • Value proposition
  • Sales process
  • Sales materials
  • Export Sales Toolbox
  • AI-supported prospecting
Finland → Sweden, DACH, UKSweden → Germany, DACHGermany → Nordics, UK

These are the strongest market bridges. Work happens across Europe more widely.

Export Sales Toolbox

Is your commercial toolkit ready for the market you are entering?

During market-entry work your current commercial tools are reviewed, and the gaps that bring the fastest return are identified first. Current state, gaps, priorities, recommendations.

Who does the work

European business development built on real operating experience

Before founding OrangeImpulse, Juhana spent more than two decades building and managing international business inside a Finnish family-owned company, including 13 years as CEO. Today he works hands-on with European B2B companies entering new markets, developing partner networks, opening customer relationships and improving commercial processes.

  • 25+ years in international B2B business
  • More than 20 years in a Finnish family-owned international company
  • 13 years as CEO
  • Sales, export, management, channel development and market entry
  • Practical experience across DACH, the Nordics and the UK
  • Finnish native, fluent German, fluent English
Next step

Considering a new European market?

You don't need to build the entire sales organisation before knowing whether the opportunity is real. Let's discuss your market, your commercial goals and the fastest practical way to test it.

Email
juhana.berner@orangeimpulse.com
Phone
+358 40 572 3129
LinkedIn
Connect on LinkedIn
Currently accepting new clients

Or pick a time directly

30 minutes, no preparation needed. Tell us the market you are considering and we will tell you whether it is worth testing.